Ideal Motion Wellness approached Alchemic to reimagine their brand with a new name and a mobile approach that positioned them in a market void of insurance requirements.
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Starting with the perfect client, Alchemic reimagined Ideal Motion and Kintact was born. In a city like Orlando, where traffic is as busy as its theme parks, a mobile solution to therapy and wellness is a much-needed answer to an age-old problem. An elevated brand was positioned for those who do not rely on insurance to keep moving, created to speak directly to the Central Florida market.
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Alchemic created everything from strategy and positioning to visual identity, copy, campaign development, and brand guidelines — allowing Kintact to position itself as a standout brand in a crowded space. The coral and wine colors speak to a warm, friendly, high-end physical therapy and wellness studio void of insurance requirements, focused solely on you.
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Move With Intent